WORLD No.4 mobile maker Sony Ericsson has
aggressively expanded its line-up of low-cost phones to fight for
customers in emerging markets.The London-based joint venture unveiled eight new phones - four of which would be at the low end of the price scale and four higher-priced models. Sony Ericsson's head of Nordic operations, Johan Mathson, said he expected the four basic phones to sell somewhere between ?50 ($84) and ?100, well above models priced as low as $US30 ($39) and $US40 from Motorola. European head of marketing Ben Duffy said Sony Ericsson would not go as low as $US40 at the launch. |
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WORLD No.4 mobile maker Sony Ericsson has
aggressively expanded its line-up of low-cost phones to fight for
customers in emerging markets.


