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The announcement, made on a company blog, comes two days after Microsoft said it would focus its Internet search efforts on certain areas where it sees an opportunity to compete against Google. On Wednesday, Microsoft unveiled a program offering rebates to users who buy items that they find using the company’s search engine. Some search experts said Microsoft’s decision to end its book-scanning effort suggested that the company, whose search engine has lagged far behind those of Google and Yahoo, was giving up on efforts to be comprehensive. “It makes you wonder what else is likely to go,” said Danny Sullivan, editor in chief of the blog Search Engine Land. “One of the reasons people turn to Google is that it tries to be a search player in all aspects of search.” Mr. Sullivan said that the number of people using book search services from Microsoft and Google was relatively small, but it included librarians, researchers and other so-called early adopters who often influence others. These users are now likely to turn to Google with increasing frequency, he said. |
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