 The Jpeg is as old as time itself, as old as Wagon Wheels, lip balm,
small zebras and medium sized caravans. So Microsoft has a big job on
its hands.Towards the end of last week it officially unveiled 'HD Photo', a format which it hopes will kick the ageing Jpeg into retirement. Formally known as 'Windows Media Photo', Microsoft claims HD Photo will offer twice the efficiency of Jpeg, with fewer damaging artefacts, resulting in higher quality images at roughly half the size. HD Photo also offers both lossless and lossy image compression.
With an Adobe Photoshop plug-in for both Windows and Mac OS X, plus
native support in Vista, Microsoft is certainly pressing for widespread
adoption of the format. The trouble is Jpeg is ubiquitous. It is
supported by every programme and every digital device. It may not be
perfect, but if it is good enough for the masses' digital cameras then
the masses will see it as good enough for them.  View: Microsoft HD Photo Announcement News source: TrustedReviews
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