ISAN-IA Licenses Microsoft's New Multicolor Bar Code Technology

Shaon published 16 Apr 2007, 19:18 in main - 239 views

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Microsoft and the International Standard Audiovisual Number International Agency (ISAN-IA) announced an agreement whereby ISAN-IA has licensed Microsoft's new High Capacity Color Barcode (HCCB) technology developed by Microsoft Research to assist in the identification of commercial audiovisual works such as motion pictures, video games, broadcasts, digital video recordings and other media.

The ISAN-IA, which coordinates a globally recognized identification system for audiovisual works, will make the Microsoft-developed bar code available to other organizations for use in tracking, helping protect and manage their audiovisual content. The new multicolor bar code is expected to start appearing on DVD media toward the end of 2007. ISAN-IA also said several of its registration agencies will use the innovative technology to help their customers derive more accountability and value from their media asset libraries.

Current ISAN codes allow an audiovisual work to be uniquely distinguished from other works through a simple identification system, but they do not allow additional features or functions to be incorporated. Microsoft's new multicolor bar code will enable the inclusion of more data in the code itself, as well as the ability for consumers to interact with it by scanning the code with webcams and, eventually, cell phones with color cameras.

News source: Playfuls.com

Tags: ISAN-IA, Microsoft, New Multicolor Bar Code Technology

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