• Main
  • Apple
  • Gamers
  • Software
  • Reviews



Lost Password? | Register
NewXwin.net
Intel Bets on the Past and About Future of Chip Industry
Shakil Shakil published 01 Jul 2008, 08:46 in main - 272 views
Fav
ImageIntel’s 40th anniversary is July 18 and the world’s largest chipmaker is making a big bet on the past.

The Santa Clara, Calif., semiconductor maker would undoubtedly quibble with this characterization of its strategy for the next four decades. However, Patrick P. Gelsinger, an Intel senior vice president and one of the company’s leading technologists, stressed the crucial importance of the backward compatibility of the company’s future microprocessor chips during an informal press briefing he gave Monday to commemorate the company’s upcoming celebration.

The idea, according to Mr. Gelsinger, is that one of Intel’s chief advantages is that Microsoft’s MS-DOS operating system will be booting on the teraflop Intel microprocessor in the personal computer of the future.

Mr. Gelsinger has been at Intel for 29 years, and it was informative to hear him describe how he came to adopt the company’s compatibility orthodoxy while he was working on the design of the 386 microprocessor during the 1980s.

Faced with the prospect of having to create a circuit to do EBCDIC [an IBM data-encoding standard from the 1960s] adjusted arithmetic, Mr. Gelsinger took some pains to convince an Intel marketing executive that it was foolish to maintain the ability to support that mode. Most of the EBCIDIC programmers would soon be dead, he suggested.

“I went and pounded on our marketing manager at the time,” he said. “Why on earth don’t we drop this stupid compatibility mode?”

In response, his manager marched into his office and wrote a single word on his white board: COMPATIBILITY. The two continued to debate the point for a month before Mr. Gelsinger was ready to concede the value of supporting all the software of the past.

Now, however, he is a believer. “At the end of the day, we have no idea when the last EBCDIC adjusted arithmetic is required,” he said.

To be fair to Mr. Gelsinger, backward compatibility was only one of the four predictions he made about the next four decades on the chipmaker’s road map. The other three include the continuance of Moore’s Law with all of its economic implications; the shift to many core microprocessor designs to insure that computing performance keeps up with Moore’s Law; and finally ubiquitous computing, which he basically described as Intel chips everywhere.

Ubiquity will be the company’s biggest test. Intel is busy trying to drive the power usage of its chips down dramatically enough to make it possible to enter new markets beyond personal computers and servers. Mr. Gelsinger and other Intel executives argue that the vast libraries of Intel-compatible software that run on his chips will be one of the company’s key competitive advantages.

However it is already clear that it won’t help the chipmaker win in every competitive situation for the new markets it wants to win.

Mr. Gelsinger acknowledged that Intel had lost the heated bidding for the next generation of Apple’s iPods and iPhones.

“Apple chose not to take that roadmap at their next generation of that platform,” he said, adding: “I don’t think that means that we’re not ever going to have them on that roadmap.”

Copyright 2008 The New York Times Company
Tags: Intel, Industry, Chip
    • 1
    • 2
    • 3
    • 4
    • 5
    3.00 (1 Vote)
    popup tail
  • Share
  • 32 Diggs
Prev Article: Viacom Wins Right to Cruise YouTube Records Next Article: Free Album For First 100,000 Rhapsody MP3 Added
  • Analysts endorse 360 price drops
  • Intel adds cheap dual-core, quad-core chips
  • Nvidia Provides New SLI Capability
  • Show More Related Articles
  • 0 Comments
  • 1 Favs

    No Comments!

    It's quiet in here... can you hear the echo?

Login or register to add a comment

Create a new account or login to join in the conversation on NewXwin.net. You'll also be able to NewXwin.net stories to help promote things you like.

Random Technology News
Fav
E3 06: Zelda Wii swordfighting, next-gen WarioWare confirmed
Shakil by Shakil in Gamers News - 05/08/06 · 0 favs
Fav
Nintendo Wii kiosks to be exclusive to GameStop
Morshad by Morshad in Gamers News - 10/04/06 · 0 favs
Fav
Windows Live Messenger Released
Morshad by Morshad in Technology News - 06/20/06 · 0 favs
Fav
Microsoft Sniffs Out iPod Accessory Makers for "Zune"
Morshad by Morshad in Technology News - 07/12/06 · 0 favs
Fav
JLC's Internet TV 1.0 Beta 5
Morshad by Morshad in Software News - 02/20/07 · 0 favs
Latest Technology News
Fav
Looking back on Google's 10 years
Shakil by Shakil in Technology News - 8 hours ago · 1 favs
Fav
First iPod nano 4G photo hits the web
Shaon by Shaon in Apple News - 09/06/08 · 1 favs
Fav
Mozilla releases second Firefox 3.1 alpha
Morshad by Morshad in Software News - 09/06/08 · 1 favs
Fav
Another Google Chrome Security Flaw Identified
Morshad by Morshad in Technology News - 09/06/08 · 1 favs
Fav
Bugs & Fixes: Messy App Store update tracking
Shaon by Shaon in Apple News - 09/05/08 · 1 favs
Popular Technology News
Fav
First iPod nano 4G photo hits the web
Shaon by Shaon in Apple News - 09/06/08 · 1 favs
Fav
Google Working on Browser: What About Mozilla?
Shakil by Shakil in Technology News - 09/01/08 · 1 favs
Fav
Top 5 iPod features you'll never see
Shaon by Shaon in Apple News - 09/03/08 · 1 favs
Fav
Mozilla Fights Back With New Firefox Benchmarks
Shaon by Shaon in Technology News - 09/03/08 · 1 favs
Fav
Walt Mossberg Pees On Google Chrome: Worse Than IE8
Morshad by Morshad in Technology News - 09/02/08 · 1 favs

Main Menu

News
Advanced Search
Subscribe to Newsletter

Advertisement



NSOrg Tutorials

Syndicate via RSS

All News and Reviews All News and Reviews
Main Feed Main Feed
Apple Feed Apple Feed
Gamers Feed Gamers Feed
Software Feed Software Feed
Reviews Feed Reviews Feed

Subscribe to NewXwin.net

TwitterCounter for @morshad



PayPal

Enter Amount:

$

Privacy Statement | Contact Us
Copyright © 2003 - 2008 NS Network Organization. All right reserved.
NSOrg.com | EZthemes | Projects | Technology News | Apple News | Gamers News | Software News | Softwares & Products Reviews | Photoshop Tutorials