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Hittin' the streets with Google's new mobile search
Morshad Morshad published 28 Mar 2007, 03:48 in main - 271 views
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ImageGoogle has been focusing a lot on the mobile experience lately, tirelessly working on improving its users' search experiences via that tiny screen. Today, the company announced on its blog that their new and improved mobile search is now available to the public after several weeks of private testing. The new mobile search aims to take into account differences in search habits between average Google users at a computer and Google users on a cell phone. Being an addict of mobile search myself, I spent some time playing with it this morning to see how it all stacks up.

One of the most useful changes to mobile search includes result filtering. Previously, I would perform a search-say, for a restaurant-and then have to sift through normal web results for that query, which could consist of the restaurant's web page, blog posts mentioning the restaurant, and a smattering of restaurant review sites. The Google team is aware that mobile users are usually looking for a restaurant because they want to know specific information right away and on one page-such as the address and phone number-not so that we can browse for hours on the topic like we might on a computer. "So if you search for [bbc] on your device, you'll get a link to the mobile-friendly BBC website. Search for [us post office], and you'll get listings for the branches that are closest to your set location, and so on. No extra stuff that gets between you and the information you need," writes Google Mobile Team product manager Yael Shacham.

Icon News source: Ars Technica
Tags: Google Mobile Search
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