A Sony Blu-ray Player Under Every Tree This Christmas? Not At $400

Shakil published 03 Sep 2008, 18:21 in main - 227 views

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Now that the format war with HD-DVD is over, the biggest hurdle getting people to buy Blu-ray players is that they're too expensive. And it looks like that problem won't go away this holiday season: Sony's (SNE) two U.S. Blu-ray players will be priced at $400 and $2,000.

So while wealthy movie addicts might pick up a player this year, don't expect big, mainstream sales until Blu-ray players dip below $200. It's still possible that some gadget maker and/or retailer could price a device at $200 this year -- but it won't be Sony.

Which is probably why the electronics giant is still projecting it'll sell more Blu-ray-equipped PlayStation 3 game consoles this year than all manufacturers will sell standalone Blu-ray players. WSJ:

Sony said it expects industrywide Blu-ray player and recorder sales to more than triple to about seven million units in the current business year ending March 2009, from 2.1 million a year earlier. Of that, Sony expects to sell 3.1 million units, which is about a 44% share. It also expects to sell 10 million PlayStation 3 videogame consoles, which can be used to watch Blu-ray movies.

Tags: Sony Blu-ray Player, Christmas, HD-DVD, Sony, Blu-ray, Players, Gadget, Electronics, PlayStation 3, Videogame, Consoles

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